What is inbound marketing?
Why is it so tough for mid-sized companies to generate leads using inbound marketing?
What is the End to End process for inbound lead generation?
At the moment you are probably doing some inbound marketing; a bit of social, a bit of blogging and a bit of content marketing. But you are struggling to demonstrate any real measurable return from it. In other words it isn’t creating proper marketing qualified opportunities the way traditional outbound marketing used to. We will fix that for you.
Otto will create an inbound lead generation engine for you which will produce a steady flow of qualified sales leads which will drive the growth of your organisation.
Inbound leads cost 61% less than outbound leads
(Source: Search Engine Journal)
Nurtured leads make 47% larger purchases than non-nurtured leads.
(The Annuitas Group)
Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost
“Inbound Marketing” is generating leads using the tactics of social, blogging, SEO, content marketing, email marketing and marketing automation. This presentation will explain, in terms of the “creative right brain” and “logical left brain” why inbound marketing is so challenging to most mid-sized companies and what you can do to overcome those challenges.
Though the stats are great, effective inbound marketing is complex. Talk to one of our consultants to start an educational evaluation of your own marketing and see if/how we might be able to help you.
Otto’s Inbound Marketing Assessment will: