As a tech sector marketer you have to deliver measureable ROI – or in other words sales leads. Martrain has been generating leads for tech vendors like SAP, IBM, VMware, Alcatel Lucent, Nutanix, and Citrix for two decades. We have experienced lots of changes in the market from ERP, to Software as a Service, to IOT, to herds of galloping Unicorn start-ups!

But experience is only good if enables change and progress. We keep delivering your pipeline targets by constantly adopting new marketing technology and techniques.


We have three main areas of expertise that overlap to enable you to give your marketing a digital transformation

Marketing Automation

When we do a marketing automation audit for our clients, we find that they are generally getting 20% of the return they should be from what is, let’s face it, an expensive marketing tool. We fix this by either:

  • Setting up your Marketing Automation Platform (MAP) and CRM properly and teaching your team how to use them effectively
  • Or running end to end inbound campaigns either on your existing platform or on one of ours. This is called Inbound Marketing as a Service or iMaaS for short. 

Content and Creative

You are doubtless aware that currently in the enterprise tech sector 60% of the buying process is completed before a prospect interacts with a sales person. So creating content that grabs prospects’ attention, and propels them along the buyer’s journey is crucial to driving pipeline. The best way to maximise the value of content is first to analyse where prospects are getting stuck in the buyer’s journey. Then create content specifically designed to deliver value to the buyer and push them onto the next stage of the sales cycle.

Account Based Marketing

At Martrain we break ABM into two categories:

  1. Research and Insight: to uncover DMU’s, Business Challenges, IT Landscape, Strategic Imperatives and short-term engagement opportunities.
  2. Sustained Engagement: leveraging the account insight into long-term campaigns using tailored collateral and marketing automation.

We enable you to maximise the value from your key accounts with sustained, relevant messaging.

Give your marketing a Digital Transformation

Free eBook download

The 5 biggest challenges for the digital transformation of tech sector marketing

We asked our consultants what were the biggest challenges marketing faces in a digital transformation initiative, and they came up with these five.

  1. Defining Digital Transformation for marketing
  2. Getting the right leadership for the project
  3. Measuring progress
  4. Overcoming blockers
  5. Getting the most from marketing technology

In our eBook The 5 Biggest Challenges for the Digital Transformation of Tech Sector Marketing we will go through each challenge in detail, explaining why they are so troublesome, and giving you tips on how you can overcome them. We can’t make Digital Transformation simple for you, but we can make it achievable.

Download your Guide to Digital Transformation
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