As a tech sector marketer you have to deliver measureable ROI – or in other words sales leads. Martrain has been generating leads for tech vendors like SAP, IBM, VMware, Alcatel Lucent, Nutanix, and Citrix for two decades. We have experienced lots of changes in the market from ERP, to Software as a Service, to IOT, to herds of galloping Unicorn start-ups!
But experience is only good if enables change and progress. We keep delivering your pipeline targets by constantly adopting new marketing technology and techniques.
Your challenge is to drive sales and revenue from a finite number of large key accounts. But you are struggling to get valuable intelligence on those accounts like up to date DMU’s, org charts and the internal and external drivers for those businesses. Maybe once you gather this information you struggle market to them in a controlled account centric way.
Martrain has been profiling large enterprise accounts for the last twenty years and we fine tune our research to fit your exact needs. We can also create account specific marketing programmes and collateral. We are also becoming experts in optimising account based marketing within your marketing automation platforms like Marketo, Engagio and Eloqua.
You are doubtless aware that currently in the enterprise tech sector 60% of the buying process is completed before a prospect interacts with a sales person. So creating content that grabs prospects’ attention, and propels them along the buyer’s journey is crucial to driving pipeline. The best way to maximise the value of content is first to analyse where prospects are getting stuck in the buyer’s journey. Then create content specifically designed to deliver value to the buyer and push them onto the next stage of the sales cycle.
At Martrain we break ABM into two categories:
We enable you to maximise the value from your key accounts with sustained, relevant messaging.
We asked our consultants what were the biggest challenges marketing faces in a digital transformation initiative, and they came up with these five.
In our eBook The 5 Biggest Challenges for the Digital Transformation of Tech Sector Marketing we will go through each challenge in detail, explaining why they are so troublesome, and giving you tips on how you can overcome them. We can’t make Digital Transformation simple for you, but we can make it achievable.