How to get the most from your marketing technology for Digital Transformation

[fa icon="calendar'] Mar 3, 2017 12:56:41 PM / by Hector Taylor posted in Digital Transformation, marketing automation, marketing technology, inbound marketing

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Marketing technology is obviously a great enabler for digital transformation. But often when we do marketing automation audits for clients we find they are only getting 20% of the value for the software that they should.

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Overcoming blockers in the digital transformation of marketing

[fa icon="calendar'] Mar 3, 2017 12:35:50 PM / by Hector Taylor posted in Digital Transformation

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The people aspect of a digital transformation project is potentially the most stressful. Often you find the longest serving, most loyal people are the ones who struggle the most to adapt to the new way of working.

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How to measure progress in your digital transformation of marketing project

[fa icon="calendar'] Mar 3, 2017 12:19:42 PM / by Hector Taylor posted in Digital Transformation

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There is no start or finish date

A big challenge for a Digital Transformation project is there is no clear start and finish. Ever since your organisation had a website you have been marketing digitally. It is not as if your marketing department is an analogue caterpillar that will suddenly transform itself into a digital butterfly.

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Who should lead the digital transformation of your marketing?

[fa icon="calendar'] Mar 3, 2017 12:02:04 PM / by Hector Taylor posted in Digital Transformation

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P&L Responsibility

Be under no illusion that a digital transformation is a strategic initiative that is going to affect every aspect of your marketing function. It involves hiring people with different skills and letting established team members go. It also involves P&L responsibility – in fact the main driver for digital transformation is not the lure of technology but financial constraints – doing more marketing with less people and less budget.

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The 5 Biggest Challenges to the Digital Transformation of Marketing

[fa icon="calendar'] Mar 3, 2017 11:34:03 AM / by Hector Taylor posted in Digital Transformation

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As a tech sector marketer you will know Digital Transformation is not straight forward. Right now you are probably trying to market “Digital Transformation” to your clients, whilst also working out how to digitally transform your own marketing function.

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