Marketing is now a science, not an art, and the number of digital techniques and technologies increases ten fold every year. Our team at otto-nation will enable you to pick out what solutions will deliver the best ROI for your organisation. We will also enable you to implement them properly and use them to continually increase the value they bring.
Well otto-nation was born out of the B2B Tech agency Martrain which has been marketing for the world's leading tech companies like SAP, VMware and Citrix for the last twenty years. These companies tend to be early adopters of marketing technology and new marketing techniques and while working with them we are continually learning what drives real long-term value.
The otto-nation team adapts what we learn working with the big tech vendors to enable mid-market companies to market in the same way. In other words, we enable you to master marketing in the digital age.
Martrain has been generating leads for the worlds leading tech vendors like SAP, VMware and Citrix for two decades. This market is constantly evolving and our marketing techniques have evolved to keep delivering measurable value. We have 3 main offerings:
You are probably doing bits of inbound like SEO, blogging and social but it is a lot of work and you struggle to demonstrate clear ROI from it. We integrate all the elements into one high performance lead engine which creates measureable ROI. The ROI means you can justify increasing the marketing budget. We also take over all the hard graft involved that you don't have time to do. This leaves you time to focus on the strategic goals of your organisation like revenue growth and product development.
If your website and content is not producing leads then it is not working. We can fix it.
Stop wasting money on traditional web design and content creation.
The otto Content & Creative team specialise in two areas:
Hector is a thought leader in both inbound and outbound marketing and is passionate about marketing delivering measurable value to drive a company's growth.
He worked in television in his twenties and still enjoys the creative side of marketing and in particular the power of video. He is also a technologist who immerses himself in new marketing technologies and techniques. He has experience of SalesForce, Marketo and Eloqua and is Hubspot qualified. He joined Martrain in 2005, took over the agency in 2010 and launched otto in 2015.
When he is not spending time with his wife, kids and dogs you may find him on a squash court, doing yoga or down the pub!
Steve leads the design team at otto. He is a specialist in Growth Driven Design and certified for the Hubpot COS. He has a Masters in Graphic Design and can also code. So whether you website is on Wordpress, Drupal or another CMS he can turn it into a lead generation machine.
In his spare time he designs his own apps and tries to improve his tennis.
Louise is an experienced lead generation campaign manager.
After completing a Masters Degree in IT in 1992, Louise worked for a B2B software company as developer and support consultant. She went on to become Customer Services Manager before moving into New Business Development.
With 3 small children Lou doesn’t have any spare time!
Mark is an experienced lead generation campaign manager.
He has over 15 years experience in the IT industry in Sales and Marketing. Mark has won and managed major accounts in both the public and private sector and has been involved in the development of services and product for the companies he has worked with. At otto Martrain Mark is responsible for several of the companies high profile customers making sure that all campaigns and integrated programmes are delivered to target, on time and within budget.
He loves sport and in his spare time he runs half marathons