Like most marketers you probably enjoy the creative aspects of producing marketing collateral. The challenge however is that in the digital age marketing material can’t just look good and grab people’s attention. It actually has to generate measurable leads. If you can’t definitively say how much pipeline each piece of collateral has produced you are not doing your job.
But don’t panic, Martrain’s content and creative team can save you. We understand how the content is leveraged to produce leads. So we create everything to fit that purpose, whether it be on Twitter, Instagram, a blog, an ebook or a video. We can also teach you how best to use each piece to maximise the leads it produces.
You probably upgrade your website every two or three years. It looks good and has lots of useful information. You may even use social media and blogging to drive lots of visitors to it. But how many of those visitors actually turn into qualified sales leads?
The reason the number of leads is so low is because you probably haven't got the mechanism within the site to convert those visitors into leads and then move them along your sales funnel so they become qualified sales leads.
Our philosophy of Growth-Driven Design will change your website into a lead machine that will drive the growth of your business.